Every single thing Warren Ellis has had published by Avatar Press, up until this point, has been an absolute piece of crap. No exceptions. Avatar seems to exist purely to publish Warren Ellis concepts that no-one else will touch.
This one could be a little different. It's typical Ellis high-concept stuff. But it might just not suck. And I only say that because it should be familiar territory for him from Planetary and half a dozen other things he's written. He usually seems more energised when he's riffing on pulp classics.