So, Sony got busted for their shitty marketing campaign. Apparently it's immoral to use viral marketing. I don't entirely agree with that, stuff like ilovebees is fun. However, when it just inept, as Sony's is (hey kids, we just made this suspiciously high-quality advert-like thing for the PSP because we're just big fans) it's a problem. So it's being legislated.
So long as someone slips in a rider clause that stops Nintendo ever releasing another "Willst though get the girl, or fight like one?", I can get behind that.