Swearing is both big and clever. Because when someone like, say, CNN comes out with a headline like, say "F-Word Bush Editorial Splits Students" they sound like a simpering idiot child, trying to get away with saying what they actually want to say in front of a stern parent.
For the record, the word in question is fuck, and not only is it a word that you can say without being struck by lightning or getting boils in sensitive places, it's flat-out hilarious most of the time.
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What I really hate, more than "f-word" or the Daily Mail writing "b*****d", is the stupid euphemism "four letter word". Partly for obvious reasons, partly for the lame humour of people who write things like "plan is not a four letter word" in smarmy business columns.
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